Pokročilé hledání

16.1.-22.1.2010 MBA International – IAE de Paris

16.1. – 22.1.2010


Arrival: Saturday, 16th January, 19,50 – Ruzyně airport

Monday, January, 18 – RB 546

9,00 – 12,00:   Introduction,  EU Enlargement – reason and benefits for European countries

Intercultural Marketing, example of  Danone´s  launch of the Opavia brand into the Czech market; Cookies case study introduction

Hana Machková, Vice-President of University of Economics, Prague

14,00 – 17,00: Market entry strategy of Croatian company Podravka to the Central European markets

Pavel Pichler, General Director, Podravka-Lagris, Czech Republic

Tuesday, January, 19

9,00 – 12,00:   Company visit: EURO RSCG

Gilles Bérouard, Regional Chief Executive Officer Euro RSCG Worldwide Inc., Managing Director, Czech Republic

14,00 – 17,00: International Financial Management in Czech Republic: Selected Issues

Josef Taušer, Deputy Head of the International Business Department


Wednesday, January, 20

9,00 – 12,00:   Impact of national legislation and IFRS on financial decisions

Jiří Strouhal, Department of Financial Accounting and Auditing

14,00 – 16,00: 

Students team case study presentations, Hana Machková

Thursday, January 21

10,00 : Departure for Škoda Auto company

Friday, January 22

9,00 – 11,00:   

Company visit: Unipetrol – strategy for B2B markets

Dana Dvořáková, Corporate Communication Director

13,30 – 15,00: Company visit: L´Oréal, HR Management Strategy

Věra Veselá, Dagmar Goldmannová (Recruitment professional)

18,00: Departure from Ariston hotel